The Everywhereist is a blog created by a married woman, Geraldine that travels the world with her husband, Rand. His job requires him to travel so after she was laid off she has been traveling with him around the world and blogging about their experiences. The blog has been ongoing for four years to fate. One of the things that makes it so effective is that posts are split up in categories from hotels, advice, food, events, and more. This is what you should expect from a blog, easy navigation and organization. It is a very substantial way of engaging readers about places that they wouldn’t have the opportunity to go themselves. You can also connect with the blog by following it via social media such as Twitter, Facebook, or subscribing to RNS Feeds. Geraldine uses pictures to illustrate the countries that she has explored and the food she has tasted.
Best Blogging Practices
In order to effectively engage readers while they visit your blog is to always offer consistent content relating to your niche. This gives the reader that is interested in your topic something to look forward to each time you post. According to EchoDitto, giving readers a reason to return to your blog daily, is an effective way of keeping up to date content (EchoDitto, 2013). Another thing that Everywhereist does is keep the blog casual yet personal. Her experience may or may not differ from other people’s experiences but she goes into depth about sightseeing from her perspective. Personalizing your experience gives readers a closer sense of being connected to you as a publisher.
Traffic Jam
Checking the reading statistics of your blog is often shied upon by many professional bloggers. Some feel that closely monitoring blog traffic distracts them from publishing quality content because they are potentially worried about what posts are most frequently read. It could also make some bloggers forget about their target audience and their blogging niche. Everywhereist has a archive box on the right side of their website, linking readers to the most popular blog posts by the author. This is an extra way of how people can explore what other readers took an interest in.
Connect, Engage, Network
When you are blogging, you are instantly entered into a whole new community of people that share their thoughts, opinions, and explorations. Everywhereist isn't any different because there are multiple bloggers in the world that share their experiences traveling the world from their prospective. However, while doing so, with any blogging content, it is an excellent opportunity for you as an author to network with those that may mirror the experiences you undergo. You may very well help out another author simply by hyperlinking their link to your site if your post is similar to their content. This is networking at best and a great blogging practice.
I love this post about the blog you analyzed. It is so interesting to me since I love to travel but also because just like you said it is easy to navigate. I do like her photo illustrations especially since she visits many parts of the world that others dream of seeing. Instead of just giving reviews she brings her experience to life by showing us the food, the sights and more. I agree that connecting through social networks and sharing links is a beneficial way to network and to generate traffic through your blog. PS thanks for adding pictures and links to your blog because it makes the reading more interesting and organized!!
ReplyDeleteExcellent evaluation of effectiveness of Everywhereist blog. Good use of graphics and strong understanding of the blog community and need to connect with readers. Byron, also it was excellent that your sources of best practices were so well soured.
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