Multimedia brings to life various tools that we can use to help us deliver messages more effectively. It joins together visual, audible, and hands-on communications techniques to make it easier and more satisfactory for the receiver. There are various tools out there that appeal to different brackets of life and purposes. There are professional multimedia devices and there are personal consumer software or multimedia tools that can enhance your abilities to perform different objectives. For example, iMovie is a professional program used in multiple television stations to use various features while deliver the news. While on the other hand, Garageband, is more personal for music production enthusiasts. Other multimedia platforms can also be used in both professional and personal areas. As I go into depth, imagine that these devices are growing more popular and used to even teach you new information or deliver information to you while you may or may not know it.
Keynote/PowerPoint
Let's take Keynote for example. This is a PowerPoint presentation type of program that can be used to make a professional presentation. It has various tools that will allow you to Bold, enhance, change backgrounds, highlight, add images, and bullet key points all from your tablet PC. This is a popular device because it enables you to perform these tasks without having to have your entire desktop computer to use it as a guide. Motivational Speakers, Corporate leaders, entrepreneurs and more all benefit from this program that enhances their communication practices. "Keynote" itself is properly named for the people that come to deliver "Keynote speeches". Keynote however can't be said to be "better" than PowerPoint because in some ways, both of these programs are exactly alike. One is primarily operated on a different system from the other. Keynote (iOS), PowerPoint (DOS,WIN)
Windows Movie Maker/iMovie/Final Cut Pro
Windows Movie Maker at a glance allows people to edit, cut, and produce movies or video clips with basic level multimedia tools. This program is like an introduction into editing. It is free to those that have a Windows computer already built in. It has some of the features that even more professional programs utilize such as fade in/out, swipe up/down, transitional effects, character generation, zoom in/out and more. However, this program is ultimately limited in terms of producing professional video functions that can only be accomplished by using iMovie or Final Cut Pro.
iMovie is a program exclusive to Apple hardware devices. It allows the user to have more specific ways to edit their project. These include stabilization, audio effects, more in depth ways to edit video, and transition. You can also professionally render your project and make it ready to mix down into a polished movie. Another program used for professional editing is Final Cut Pro. This program is also Apple based and is used for rendering videos and bits a professional news stations. Tape Based import is one of its many features. It allows the user to import footage taken from Professional video cameras and edit the material. This is a feature that Windows Movie Maker doesn't have. Three point editing allows you to edit multiple clips without slowing you down in the process. It can also be used for smaller projects as well. Clip Appearance dictates how you can view the clip you are editing. Once learning this program, you will find that it is very complex and a great way to learn how the technical aspects of video production as it is carried out today.
More effective approaches to deliver messages through Final Cut Pro/iMovie
Journalists use a lot of B-Roll in their footage while delivering or producing a package. They display scenes from their stores while they are talking. That way, it isn't just them being shown talking in from of the camera throught the entirety of the story. Viewers like to see what is being talked about/discussed and Windows Movie Maker can't multitask in this manner.
Final Cut Pro and iMovie or more effective movie making devices than the basic leveled tools that Windows Movie Maker has to offer.
Adobe Audition 3/Pro Tools
As far as sound clips, bits, sweeps, radio promos, or music is concerned there are several programs that enable you to edit and produce great quality. Adobe Audition is the Software standard for radio stations to produce various commercials and spots. Like iMovie compared to Windows Movie Maker, Adobe Audition is a step up from smaller and limited programs such as Audacity. It offers multiple equalizers, echos, and reverbs to produce the exact sound that you want. Also, Pro Tools is the standard for music professionals that create the hits that you hear on the radio. From multiple genres across the board, Pro Tools enhances the ability to deliver a message.
Sources: http://www.apple.com/finalcutpro/all-features/#video-editing
http://www.softpedia.com/progScreenshots/Pro-Tools-M-Powered-Screenshot-98596.html
http://www.maclife.com/article/feature/12_cool_tips_and_tricks_imovie_%E2%80%9911
With iMovie is there a function or aspect of it that engages the final consumer who is reviewing it or is it merely a tool to produce a product.
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